The future of media consumption: results from a comparative study of consumer behaviour changes in the living room (regular paper)

Regina Bernhaupt, Cornelia Murko, Michael Pirker

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Media consumption is changing. To predict changes in user's behaviour the majority of the industry is still relying on ownership of devices and usage of devices, age of users or household sizes as key indicators to predict media consumption behaviour. In this article we propose to use user's needs and values as key factors to understand and segment user groups. Based on a selected set of findings from a large study combining questionnaires with ethnographic oriented user studies in several European countries and Canada, we show how basic needs and values can explain changing media consumption.
Original languageEnglish
Title of host publicationInternational Broadcasting Convention (IBC 2018)
PublisherIBC
Number of pages9
Publication statusPublished - 1 Sep 2018
EventInternational Broadcasting Convention (IBC 2018) - Amsterdam, Netherlands
Duration: 14 Sep 201818 Sep 2018

Conference

ConferenceInternational Broadcasting Convention (IBC 2018)
CountryNetherlands
CityAmsterdam
Period14/09/1818/09/18

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