Abstract
This study examines the influence of inventor appearance on how technology licensing officers perceive the commercial potential of new university inventions. An experiment with technology licensing officers at Carnegie I research universities in the United States serves to manipulate inventor appearance in otherwise identical invention disclosures. The experiment reveals that licensing officers perceive inventions by more attractive inventors (inventors with a professional appearance) to have more commercial potential. These findings have several critical implications for university technology commercialization.
| Original language | English |
|---|---|
| Pages (from-to) | 4998-5001 |
| Number of pages | 4 |
| Journal | Journal of Business Research |
| Volume | 69 |
| Issue number | 11 |
| DOIs | |
| Publication status | Published - Nov 2016 |