The evaluation of university inventions: Judging a book by its cover?

S.A.M. Dolmans, S. Shane, J. Jankowski, I.M.M.J. Reymen, A.G.L. Romme

Research output: Contribution to journalArticleAcademicpeer-review

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Abstract

This study examines the influence of inventor appearance on how technology licensing officers perceive the commercial potential of new university inventions. An experiment with technology licensing officers at Carnegie I research universities in the United States serves to manipulate inventor appearance in otherwise identical invention disclosures. The experiment reveals that licensing officers perceive inventions by more attractive inventors (inventors with a professional appearance) to have more commercial potential. These findings have several critical implications for university technology commercialization.
Original languageEnglish
Pages (from-to)4998-5001
Number of pages4
JournalJournal of Business Research
Volume69
Issue number11
DOIs
Publication statusPublished - Nov 2016

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