The evaluation of university inventions: Judging a book by its cover?

S.A.M. Dolmans, S. Shane, J. Jankowski, I.M.M.J. Reymen, A.G.L. Romme

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
11 Downloads (Pure)


This study examines the influence of inventor appearance on how technology licensing officers perceive the commercial potential of new university inventions. An experiment with technology licensing officers at Carnegie I research universities in the United States serves to manipulate inventor appearance in otherwise identical invention disclosures. The experiment reveals that licensing officers perceive inventions by more attractive inventors (inventors with a professional appearance) to have more commercial potential. These findings have several critical implications for university technology commercialization.
Original languageEnglish
Pages (from-to)4998-5001
Number of pages4
JournalJournal of Business Research
Issue number11
Publication statusPublished - Nov 2016


Dive into the research topics of 'The evaluation of university inventions: Judging a book by its cover?'. Together they form a unique fingerprint.

Cite this