The elusive returns of targeted marketing investments in customer relationships: Evidence from a longitudinal case study

E.M. Raaij, van, S.P. Triest, M.J.A. Vernooij

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 21st Annual IMP conference
EditorsJ.Y.F. Wynstra, K. Dittrich, F.P.H. Jaspers
Place of PublicationRotterdam
PublisherErasmus Universiteit Rotterdam
Publication statusPublished - 2005
Eventconference; The 21st Annual IMP conference; 2005-09-01; 2005-09-03 -
Duration: 1 Sep 20053 Sep 2005

Conference

Conferenceconference; The 21st Annual IMP conference; 2005-09-01; 2005-09-03
Period1/09/053/09/05
OtherThe 21st Annual IMP conference

Cite this