@inproceedings{594ff85c203b4735a3ca54e1652bc0a1,
title = "The elusive returns of targeted marketing investments in customer relationships: Evidence from a longitudinal case study",
author = "{Raaij, van}, E.M. and S.P. Triest and M.J.A. Vernooij",
year = "2005",
language = "English",
editor = "J.Y.F. Wynstra and K. Dittrich and F.P.H. Jaspers",
booktitle = "Proceedings of the 21st Annual IMP conference",
publisher = "Erasmus Universiteit Rotterdam",
address = "Netherlands",
note = "conference; The 21st Annual IMP conference; 2005-09-01; 2005-09-03 ; Conference date: 01-09-2005 Through 03-09-2005",
}