The effects of retail lighting on atmosphere perception

P.J.M. Custers, Y.A.W. Kort, de, W.A. IJsselsteijn, M. Kruiff, de

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Abstract

The present study's objective was to investigate the contribution of lighting in evoking an atmosphere in naturalistic environments, among the extensive set of other environmental cues. In a field study involving 57 clothing stores, lighting attributes (e.g., brightness, contrast, glare and sparkle) and context (i.e. the shop interior) were assessed and quantified independently. These data were then used to predict four dimensions of perceived atmosphere of these stores in multiple regression analyses. A hierarchical procedure was chosen, with context variables entered in the first block and lighting attributes in the second block. We were thus able to determine the effects of lighting on perceived atmosphere, while controlling for context effects. Both lighting attributes and interior qualities were successfully related to perceived atmosphere. Our most important finding was that, even given the substantial contribution of design elements in retail environments, lighting does play a significant role in evoking atmospheres.
Original languageEnglish
Title of host publicationProceedings of the International Conference on the Effects of Light on Wellbeing (Experiencing Light 2009), 26-27 October 2009, Eindhoven, The Netherlands
EditorsY.A.W. Kort, de
Place of PublicationEindhoven
PublisherEindhoven University of Technology
Pages14-21
ISBN (Print)978-90-386-2053-4
Publication statusPublished - 2009
Eventconference; Experiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands; 2009-10-26; 2009-10-27 -
Duration: 26 Oct 200927 Oct 2009

Conference

Conferenceconference; Experiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands; 2009-10-26; 2009-10-27
Period26/10/0927/10/09
OtherExperiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands

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