The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects: implications for marketers’ capabilities

Eline Van Poucke, Paul Matthyssens (Corresponding author), Arjan van Weele, Wouter Van Bockhaven

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects: implications for marketers’ capabilities'. Together they form a unique fingerprint.

Business & Economics