The effect of new product development acceleration approaches on development speed : a case study

F. Langerak, E.J. Hultink

Research output: Contribution to journalArticleAcademicpeer-review

50 Citations (Scopus)
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Abstract

This study investigates the impact of nine new product development (NPD) acceleration approaches on development speed. Our findings from 233 manufacturing firms show that 5 approaches (supplier involvement, lead user involvement, speeding up activities and tasks, training and rewarding of employees, and simplification of organizational structure) increase development speed, whereas 2 approaches (implementing support systems and techniques and stimulating inter-functional coordination) decrease development speed. Two approaches (i.e., reduction of parts and components and emphasizing the customer) have no effect on development speed. Our results further show that firms developing different types of new products should use different NPD acceleration approaches, as the speed impact of six out of nine approaches is dependent upon the degree of product innovativeness.
Original languageEnglish
Pages (from-to)157-167
Number of pages11
JournalJournal of Engineering and Technology Management
Volume25
Issue number3
DOIs
Publication statusPublished - 2008

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