The effect of market orientation on positional advantage and organizational performance

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	93-115
Number of pages	22
Journal	Journal of Strategic Marketing
Volume	11
Issue number	2
DOIs	https://doi.org/10.1080/0965254032000102957
Publication status	Published - 2003
Externally published	Yes

Access to Document

@article{7d677585248f4d8db7b90684e3ec61ab,

title = "The effect of market orientation on positional advantage and organizational performance",

author = "F. Langerak",

year = "2003",

doi = "10.1080/0965254032000102957",

language = "English",

volume = "11",

pages = "93--115",

journal = "Journal of Strategic Marketing",

issn = "0965-254x",

publisher = "Routledge Taylor \& Francis Group",

number = "2",

}