The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

K.P.N. Morel, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration
    Editors s.n.
    Place of PublicationMilan
    PublisherUniversita Commerciale Luigi Bocconi
    Pages1-9
    Publication statusPublished - 2005

    Cite this

    Morel, K. P. N., & Snelders, H. M. J. J. (2005). The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust. In s.n. (Ed.), Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration (pp. 1-9). Universita Commerciale Luigi Bocconi.