The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

K.P.N. Morel, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration
    Editors s.n.
    Place of PublicationMilan
    PublisherUniversita Commerciale Luigi Bocconi
    Publication statusPublished - 2005

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