The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

K.P.N. Morel, H.M.J.J. Snelders

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration
Editors	s.n.
Place of Publication	Milan
Publisher	Universita Commerciale Luigi Bocconi
Pages	1-9
Publication status	Published - 2005

Cite this

@inproceedings{8655d81532484ba6a8442eb514c6a015,

title = "The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust",

author = "K.P.N. Morel and H.M.J.J. Snelders",

year = "2005",

language = "English",

pages = "1--9",

editor = "s.n.",

booktitle = "Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration",

publisher = "Universita Commerciale Luigi Bocconi",

}

The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust. / Morel, K.P.N.; Snelders, H.M.J.J.
Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration. ed. / s.n. Milan: Universita Commerciale Luigi Bocconi, 2005. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

AU - Morel, K.P.N.

AU - Snelders, H.M.J.J.

PY - 2005

Y1 - 2005

M3 - Conference contribution

SP - 1

EP - 9

BT - Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration

A2 - s.n., null

PB - Universita Commerciale Luigi Bocconi

CY - Milan

ER -