The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares

M.G.M. Wetzels; A. Lindgreen; J.C. Ruyter, de; J.P.M. Wouters

The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares

M.G.M. Wetzels, A. Lindgreen, J.C. Ruyter, de, J.P.M. Wouters

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Abstract

no abstract

Original language	English
Title of host publication	Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele
Editors	F. Bliemel, A. Eggert, G. Fassott, J. Henseler
Place of Publication	Stuttgart
Publisher	Schäffer-Poeschel Verlag
Pages	225-239
Number of pages	348
ISBN (Print)	3-7910-2360-8
Publication status	Published - 2005

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Wetzels, M. G. M., Lindgreen, A., Ruyter, de, J. C., & Wouters, J. P. M. (2005). The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele (pp. 225-239). Schäffer-Poeschel Verlag.

Wetzels, M.G.M. ; Lindgreen, A. ; Ruyter, de, J.C. ; Wouters, J.P.M. / The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares. Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele. editor / F. Bliemel ; A. Eggert ; G. Fassott ; J. Henseler. Stuttgart : Schäffer-Poeschel Verlag, 2005. pp. 225-239

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title = "The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares",

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author = "M.G.M. Wetzels and A. Lindgreen and {Ruyter, de}, J.C. and J.P.M. Wouters",

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Wetzels, MGM, Lindgreen, A, Ruyter, de, JC & Wouters, JPM 2005, The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares. in F Bliemel, A Eggert, G Fassott & J Henseler (eds), Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele. Schäffer-Poeschel Verlag, Stuttgart, pp. 225-239.

The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares. / Wetzels, M.G.M.; Lindgreen, A.; Ruyter, de, J.C.; Wouters, J.P.M.

Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele. ed. / F. Bliemel; A. Eggert; G. Fassott; J. Henseler. Stuttgart : Schäffer-Poeschel Verlag, 2005. p. 225-239.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares

AU - Wetzels, M.G.M.

AU - Lindgreen, A.

AU - Ruyter, de, J.C.

AU - Wouters, J.P.M.

PY - 2005

Y1 - 2005

N2 - no abstract

AB - no abstract

M3 - Chapter

SN - 3-7910-2360-8

SP - 225

EP - 239

BT - Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele

A2 - Bliemel, F.

A2 - Eggert, A.

A2 - Fassott, G.

A2 - Henseler, J.

PB - Schäffer-Poeschel Verlag

CY - Stuttgart

ER -

Wetzels MGM, Lindgreen A, Ruyter, de JC, Wouters JPM. The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares. In Bliemel F, Eggert A, Fassott G, Henseler J, editors, Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel Verlag. 2005. p. 225-239

The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares

Abstract

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