The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares

M.G.M. Wetzels, A. Lindgreen, J.C. Ruyter, de, J.P.M. Wouters

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

no abstract
Original languageEnglish
Title of host publicationHandbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele
EditorsF. Bliemel, A. Eggert, G. Fassott, J. Henseler
Place of PublicationStuttgart
PublisherSchäffer-Poeschel Verlag
Pages225-239
Number of pages348
ISBN (Print)3-7910-2360-8
Publication statusPublished - 2005

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    Wetzels, M. G. M., Lindgreen, A., Ruyter, de, J. C., & Wouters, J. P. M. (2005). The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele (pp. 225-239). Schäffer-Poeschel Verlag.