The effect of channel elimination on customer behavior : Less channeling activities in catalog retailing industry

U. Konus

The effect of channel elimination on customer behavior : Less channeling activities in catalog retailing industry

U. Konus

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010, Cologne. Germany
Pages	61-61
Publication status	Published - 2010
Event	conference; INFORMS, Marketing Science Conference 2010, Faculty of Management, Economics and Social Sciences at the University of Cologne.; 2010-06-17; 2010-06-19 - Duration: 17 Jun 2010 → 19 Jun 2010

Conference

Conference	conference; INFORMS, Marketing Science Conference 2010, Faculty of Management, Economics and Social Sciences at the University of Cologne.; 2010-06-17; 2010-06-19
Period	17/06/10 → 19/06/10
Other	INFORMS, Marketing Science Conference 2010, Faculty of Management, Economics and Social Sciences at the University of Cologne.

Cite this

@inproceedings{03ecf27263bf4a4db8beced768f8599c,

title = "The effect of channel elimination on customer behavior : Less channeling activities in catalog retailing industry",

author = "U. Konus",

year = "2010",

language = "English",

pages = "61--61",

booktitle = "Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010, Cologne. Germany",

note = "conference; INFORMS, Marketing Science Conference 2010, Faculty of Management, Economics and Social Sciences at the University of Cologne.; 2010-06-17; 2010-06-19 ; Conference date: 17-06-2010 Through 19-06-2010",

}

Konus, U 2010, The effect of channel elimination on customer behavior : Less channeling activities in catalog retailing industry. in Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010, Cologne. Germany. pp. 61-61, conference; INFORMS, Marketing Science Conference 2010, Faculty of Management, Economics and Social Sciences at the University of Cologne.; 2010-06-17; 2010-06-19, 17/06/10.

TY - GEN

T1 - The effect of channel elimination on customer behavior : Less channeling activities in catalog retailing industry

AU - Konus, U.

PY - 2010

Y1 - 2010

M3 - Conference contribution

SP - 61

EP - 61

BT - Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010, Cologne. Germany

T2 - conference; INFORMS, Marketing Science Conference 2010, Faculty of Management, Economics and Social Sciences at the University of Cologne.; 2010-06-17; 2010-06-19

Y2 - 17 June 2010 through 19 June 2010

ER -