Enhancement algorithms are typically applied to video content to increase their appeal to viewers. Such algorithms are readily available in the literature and are already widely applied in, for example, commercially available TVs. On the contrary, not much research has been done on enhancing stereoscopic 3D video content. In this paper, we present research focused on the effect of applying enhancement algorithms used for 2D content on 3D side-by-side content. We evaluate both offline enhancement of video content based on proprietary enhancement algorithms and real-time enhancement in the TVs. This is done using stereoscopic TVs with active shutter glasses, viewed both in their 2D and 3D viewing mode. The results of this research show that 2D enhancement algorithms are a viable first approach to enhance 3D content. In addition to video quality degradation due to the loss of spatial resolution as a consequence of the 3D video format, brightness reduction inherent to polarized or shutter glasses similarly degrades video quality. We illustrate the benefit of providing brightness enhancement for stereoscopic displays.