The disruptive impact of digitalization on the automotive ecosystem: a research agenda on business models, platforms and consumer issues

Digital technologies are transforming the automotive industry, and disrupting traditional business models based on ownership of cars. With the emergence of connected cars, mobility services and servitization, questions arise on how these enabling technologies affect the ecosystem. In this paper, we propose a research agenda for the digitalized automotive ecosystem. In this research agenda we raise research questions on the impacts of digitalization on business models (i.e. how to move from traditional to digital business models, how do new business models transform the ecosystem and how to construct new revenue models), digital platforms (i.e. who controls data from connected cars, how to open up and govern data platforms, and how to deal with platform competition) and consumer issues (i.e. what mobility services do consumers prefer, and how to guarantee safety, security and privacy).