The design, implementation, and monitoring of a CRM programme: a case study

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Original language	English
Pages (from-to)	160-186
Journal	Marketing Intelligence & Planning
Volume	22
Issue number	2
DOIs	https://doi.org/10.1108/02634500410525841
Publication status	Published - 2004

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@article{31ade66ebac147b69bceb3ee10da71e3,

title = "The design, implementation, and monitoring of a CRM programme: a case study",

author = "A. Lindgreen",

year = "2004",

doi = "10.1108/02634500410525841",

language = "English",

volume = "22",

pages = "160--186",

journal = "Marketing Intelligence \& Planning",

issn = "0263-4503",

publisher = "Emerald Publishing",

number = "2",

}