Abstract
This article looks to the tendency of a country’s crafts and industries to produce
in a particular industry style. Industry styles are value-expressive, often
established through implicit design features that companies apply
undeliberately. Two studies are carried out on the web design of small and
medium sized ICT companies in Germany and Spain. The first study shows how
industry styles can be understood and designed as expressive of a country’s value
orientation. It thus provides a method for design according to a local industry
style. The second study demonstrates the effectiveness of cultural adaptation to
an industry style. It shows that users in Germany and Spain find web pages with
industry styles adapted to local culture more trustworthy and appealing.
Original language | English |
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Pages (from-to) | 457-481 |
Journal | Design Studies |
Volume | 32 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2011 |