The choice of consumer research methods in the fuzzy front end of new product development by b-to-c companies

M.E.H. Creusen, E.J. Hultink, K. Eling

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationPresented at the 18th International Product Development Management Conference, June 5-7, 2011, Delft, The Netherlands
Publication statusPublished - 2011

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Creusen, M. E. H., Hultink, E. J., & Eling, K. (2011). The choice of consumer research methods in the fuzzy front end of new product development by b-to-c companies. In Presented at the 18th International Product Development Management Conference, June 5-7, 2011, Delft, The Netherlands