The Business Value Proposition: how design thinking helps articulate business strategy

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2018
Event	21st DMI: Academic Design Management Conference (ADMC 2018) - London, United Kingdom Duration: 1 Aug 2018 → 2 Aug 2018 https://www.dmi.org/page/ADMC2018

Conference	21st DMI: Academic Design Management Conference (ADMC 2018)
Abbreviated title	ADMC 2018
Country/Territory	United Kingdom
City	London
Period	1/08/18 → 2/08/18
Internet address	https://www.dmi.org/page/ADMC2018

Cite this

@conference{9a76c1cfe5b84baf8e1d40a11aac0616,

title = "The Business Value Proposition: how design thinking helps articulate business strategy",

author = "Gardien, \{Paul F.L.\} and E.J.L. Deckers and Geert Christiaansen and \{van Aken\}, M and Kevin Shahbazi",

year = "2018",

language = "English",

note = "21st DMI: Academic Design Management Conference (ADMC 2018), ADMC 2018 ; Conference date: 01-08-2018 Through 02-08-2018",

url = "https://www.dmi.org/page/ADMC2018",

}