Testing cognitive models of context effects using process data

M.C. Willemsen, E.J. Johnson

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing landscapes : a pause for thought. Conference proceedings of the 37th EMAC conference May 27-30, 2008
EditorsK.J. Perks, P. Shukla
Place of PublicationBrighton
PublisherUniversity of Brighton
Pages42-
ISBN (Print)9781905593422
Publication statusPublished - 2008
Event37th Annual Conference of the European Marketing Academy Conference (EMAC 2008), 27-30 May 2008, Brighton, UK - Brighton, United Kingdom
Duration: 27 May 200830 May 2008

Conference

Conference37th Annual Conference of the European Marketing Academy Conference (EMAC 2008), 27-30 May 2008, Brighton, UK
Abbreviated titleEMAC 2008
Country/TerritoryUnited Kingdom
CityBrighton
Period27/05/0830/05/08
Other37th European Marketing Academy Conference

Cite this