| Original language | Dutch |
|---|---|
| Title of host publication | Marketing voorbij 2000: de visie van 11 hoogleraren |
| Editors | S.C. Santema |
| Place of Publication | Eindhoven, The Netherlands |
| Publisher | CEBO - TU/e |
| Pages | 101-123 |
| ISBN (Print) | 90-806294-1-3 |
| Publication status | Published - 2001 |
Techniek en marketing: van polarisatie naar integratie
H.W.C. Hart, van der
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review