Synthesis of the financial approach and the marketing approach towards financial services: a conceptual model for futures contracts innovations

J.M.E. Pennings, M.G.M. Wetzels, M.T.G. Meulenberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy Conference, Warwick Business School, 20-23 May 1997
Place of PublicationWarwick, UK
PublisherWarwick Business School
Publication statusPublished - 1997

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