| Original language | English |
|---|---|
| Title of host publication | Proceedings of the European Marketing Academy Conference, Warwick Business School, 20-23 May 1997 |
| Place of Publication | Warwick, UK |
| Publisher | Warwick Business School |
| Pages | 1915-1924 |
| Volume | 4 |
| Publication status | Published - 1997 |
Synthesis of the financial approach and the marketing approach towards financial services: a conceptual model for futures contracts innovations
J.M.E. Pennings, M.G.M. Wetzels, M.T.G. Meulenberg
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic