Surprise as a marketing tool

J. Vanhamme; A. Lindgreen

Surprise as a marketing tool

J. Vanhamme, A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland
Editors	E. Chetty, B. Collins
Place of Publication	Auckland, New Zealand
Publisher	Massey University, Albany Campus
Publication status	Published - 2001

Cite this

@inproceedings{a8591fb4748f4daf8213da70ba65c6c2,

title = "Surprise as a marketing tool",

author = "J. Vanhamme and A. Lindgreen",

year = "2001",

language = "English",

editor = "E. Chetty and B. Collins",

booktitle = "Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland",

publisher = "Massey University, Albany Campus",

}

Surprise as a marketing tool. / Vanhamme, J.; Lindgreen, A.
Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland. ed. / E. Chetty; B. Collins. Auckland, New Zealand: Massey University, Albany Campus, 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Surprise as a marketing tool

AU - Vanhamme, J.

AU - Lindgreen, A.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland

A2 - Chetty, E.

A2 - Collins, B.

PB - Massey University, Albany Campus

CY - Auckland, New Zealand

ER -