Surprise as a marketing tool

J. Vanhamme, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationBridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland
EditorsE. Chetty, B. Collins
Place of PublicationAuckland, New Zealand
PublisherMassey University, Albany Campus
Publication statusPublished - 2001

Cite this

Vanhamme, J., & Lindgreen, A. (2001). Surprise as a marketing tool. In E. Chetty, & B. Collins (Eds.), Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland Auckland, New Zealand: Massey University, Albany Campus.
Vanhamme, J. ; Lindgreen, A. / Surprise as a marketing tool. Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland. editor / E. Chetty ; B. Collins. Auckland, New Zealand : Massey University, Albany Campus, 2001.
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Vanhamme, J & Lindgreen, A 2001, Surprise as a marketing tool. in E Chetty & B Collins (eds), Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland. Massey University, Albany Campus, Auckland, New Zealand.

Surprise as a marketing tool. / Vanhamme, J.; Lindgreen, A.

Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland. ed. / E. Chetty; B. Collins. Auckland, New Zealand : Massey University, Albany Campus, 2001.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Surprise as a marketing tool

AU - Vanhamme, J.

AU - Lindgreen, A.

PY - 2001

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M3 - Conference contribution

BT - Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland

A2 - Chetty, E.

A2 - Collins, B.

PB - Massey University, Albany Campus

CY - Auckland, New Zealand

ER -

Vanhamme J, Lindgreen A. Surprise as a marketing tool. In Chetty E, Collins B, editors, Bridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland. Auckland, New Zealand: Massey University, Albany Campus. 2001