Surprise as a marketing tool

J. Vanhamme, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationBridging Marketing Theory and Practice: proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey University, Albany Campus, Auckland
EditorsE. Chetty, B. Collins
Place of PublicationAuckland, New Zealand
PublisherMassey University, Albany Campus
Publication statusPublished - 2001

Cite this