Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment

Valeria Caiati; Soora Rasouli; Harry Timmermans

Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment

Valeria Caiati
, Soora Rasouli
, Harry Timmermans

Urban Planning and Transportation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

3 Citations (Scopus)

Abstract

Mobility as a Service is a technology-enabled innovation recently introduced in the transportation sector and expected to bring many changes in the way people travel. In order to contribute to the emerging literature on MaaS, the present paper reports the results of a hybrid choice model, which takes into account the effects of service attributes, social influence attributes and individual attitudes on people's intention to subscribe to a MaaS platform. In addition, the findings of a mixed logit model that estimates individual preferences for bundle configuration are presented. The models are estimated using the data collected through a sequential portfolio choice experiment, which was the core part of a web-based survey undertaken in the Netherlands. The results highlight the importance of including latent attitudes in MaaS adoption choice modeling.

Original language	English
Title of host publication	Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018
Editors	Weihua Gu, Shuaian Wang
Place of Publication	Hong Kong
Publisher	Hong Kong Society for Transportation Studies
Pages	683-691
Number of pages	9
ISBN (Electronic)	9789881581471
Publication status	Published - 10 Dec 2018
Event	23rd International Conference of Hong Kong Society for Transportation Studies: Transportation Systems in the Connected Era, HKSTS 2018 - The Hong Kong Polytechnic University, Hong Kong, Hong Kong Duration: 8 Dec 2018 → 10 Dec 2018 Conference number: 23rd

Conference

Conference	23rd International Conference of Hong Kong Society for Transportation Studies: Transportation Systems in the Connected Era, HKSTS 2018
Country/Territory	Hong Kong
City	Hong Kong
Period	8/12/18 → 10/12/18

Keywords

Hybrid choice model
Latent attitudes
Mobility as a Service
Stated choice experiment

Cite this

Caiati, V., Rasouli, S., & Timmermans, H. (2018). Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment. In W. Gu, & S. Wang (Eds.), Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018 (pp. 683-691). Hong Kong Society for Transportation Studies.

Caiati, Valeria ; Rasouli, Soora ; Timmermans, Harry. / Subscription and bundling preferences for mobility as a service : a sequential portfolio choice experiment. Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018. editor / Weihua Gu ; Shuaian Wang. Hong Kong : Hong Kong Society for Transportation Studies, 2018. pp. 683-691

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abstract = "Mobility as a Service is a technology-enabled innovation recently introduced in the transportation sector and expected to bring many changes in the way people travel. In order to contribute to the emerging literature on MaaS, the present paper reports the results of a hybrid choice model, which takes into account the effects of service attributes, social influence attributes and individual attitudes on people's intention to subscribe to a MaaS platform. In addition, the findings of a mixed logit model that estimates individual preferences for bundle configuration are presented. The models are estimated using the data collected through a sequential portfolio choice experiment, which was the core part of a web-based survey undertaken in the Netherlands. The results highlight the importance of including latent attitudes in MaaS adoption choice modeling.",

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author = "Valeria Caiati and Soora Rasouli and Harry Timmermans",

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note = "23rd International Conference of Hong Kong Society for Transportation Studies: Transportation Systems in the Connected Era, HKSTS 2018 ; Conference date: 08-12-2018 Through 10-12-2018",

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Caiati, V , Rasouli, S & Timmermans, H 2018, Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment. in W Gu & S Wang (eds), Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018. Hong Kong Society for Transportation Studies, Hong Kong, pp. 683-691, 23rd International Conference of Hong Kong Society for Transportation Studies: Transportation Systems in the Connected Era, HKSTS 2018, Hong Kong, Hong Kong, 8/12/18.

Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment. / Caiati, Valeria ; Rasouli, Soora; Timmermans, Harry.
Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018. ed. / Weihua Gu; Shuaian Wang. Hong Kong: Hong Kong Society for Transportation Studies, 2018. p. 683-691.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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T1 - Subscription and bundling preferences for mobility as a service

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AU - Caiati, Valeria

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Y1 - 2018/12/10

N2 - Mobility as a Service is a technology-enabled innovation recently introduced in the transportation sector and expected to bring many changes in the way people travel. In order to contribute to the emerging literature on MaaS, the present paper reports the results of a hybrid choice model, which takes into account the effects of service attributes, social influence attributes and individual attitudes on people's intention to subscribe to a MaaS platform. In addition, the findings of a mixed logit model that estimates individual preferences for bundle configuration are presented. The models are estimated using the data collected through a sequential portfolio choice experiment, which was the core part of a web-based survey undertaken in the Netherlands. The results highlight the importance of including latent attitudes in MaaS adoption choice modeling.

AB - Mobility as a Service is a technology-enabled innovation recently introduced in the transportation sector and expected to bring many changes in the way people travel. In order to contribute to the emerging literature on MaaS, the present paper reports the results of a hybrid choice model, which takes into account the effects of service attributes, social influence attributes and individual attitudes on people's intention to subscribe to a MaaS platform. In addition, the findings of a mixed logit model that estimates individual preferences for bundle configuration are presented. The models are estimated using the data collected through a sequential portfolio choice experiment, which was the core part of a web-based survey undertaken in the Netherlands. The results highlight the importance of including latent attitudes in MaaS adoption choice modeling.

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BT - Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018

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Caiati V , Rasouli S, Timmermans H. Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment. In Gu W, Wang S, editors, Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018. Hong Kong: Hong Kong Society for Transportation Studies. 2018. p. 683-691

Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment

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