Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)

Abstract

Mobility as a Service is a technology-enabled innovation recently introduced in the transportation sector and expected to bring many changes in the way people travel. In order to contribute to the emerging literature on MaaS, the present paper reports the results of a hybrid choice model, which takes into account the effects of service attributes, social influence attributes and individual attitudes on people's intention to subscribe to a MaaS platform. In addition, the findings of a mixed logit model that estimates individual preferences for bundle configuration are presented. The models are estimated using the data collected through a sequential portfolio choice experiment, which was the core part of a web-based survey undertaken in the Netherlands. The results highlight the importance of including latent attitudes in MaaS adoption choice modeling.

Original languageEnglish
Title of host publicationTransportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018
EditorsWeihua Gu, Shuaian Wang
Place of PublicationHong Kong
PublisherHong Kong Society for Transportation Studies
Pages683-691
Number of pages9
ISBN (Electronic)9789881581471
Publication statusPublished - 10 Dec 2018
Event23rd International Conference of Hong Kong Society for Transportation Studies: Transportation Systems in the Connected Era, HKSTS 2018 - Hong Kong, Hong Kong
Duration: 8 Dec 201810 Dec 2018

Conference

Conference23rd International Conference of Hong Kong Society for Transportation Studies: Transportation Systems in the Connected Era, HKSTS 2018
CountryHong Kong
CityHong Kong
Period8/12/1810/12/18

Keywords

  • Hybrid choice model
  • Latent attitudes
  • Mobility as a Service
  • Stated choice experiment

Fingerprint Dive into the research topics of 'Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment'. Together they form a unique fingerprint.

  • Cite this

    Caiati, V., Rasouli, S., & Timmermans, H. (2018). Subscription and bundling preferences for mobility as a service: a sequential portfolio choice experiment. In W. Gu, & S. Wang (Eds.), Transportation Systems in the Connected Era - Proceedings of the 23rd International Conference of Hong Kong Society for Transportation Studies, HKSTS 2018 (pp. 683-691). Hong Kong Society for Transportation Studies.