Strategic responses of firms towards the impact of national culture on innovativeness

E.A. Mooi, H. Herk, van, A. Jong, de, V. Theoharakis

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the 2009 INFORMS Marketing Science Conference, June 4-6, 2009
Place of Publication	Ann Arbor, Michigan, USA
Publication status	Published - 2009

Cite this

@inproceedings{3b74e51bf87d44a79e0aa22fce1429cd,

title = "Strategic responses of firms towards the impact of national culture on innovativeness",

author = "E.A. Mooi and {Herk, van}, H. and {Jong, de}, A. and V. Theoharakis",

year = "2009",

language = "English",

booktitle = "Proceedings of the 2009 INFORMS Marketing Science Conference, June 4-6, 2009",

}