Strategic responses of firms towards the impact of national culture on innovativeness

E.A. Mooi, H. Herk, van, A. Jong, de, V. Theoharakis

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 2009 INFORMS Marketing Science Conference, June 4-6, 2009
Place of PublicationAnn Arbor, Michigan, USA
Publication statusPublished - 2009

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