Store-Switching Behavior

P.T.L. Popkowski Leszczyc; H.J.P. Timmermans

doi:10.1023/A:1007910503617

Store-Switching Behavior

P.T.L. Popkowski Leszczyc
, H.J.P. Timmermans

Urban Planning and Transportation

Research output: Contribution to journal › Article › Academic › peer-review

66 Citations (Scopus)

264 Downloads (Pure)

Abstract

This study describes temporal aspects of consumer shopping behavior.Most cross-sectional studies either explicitly or implicitly assumethat consumer choice behavior is constant over time. The results ofthis study, which is based on scanner panel data for twenty-one grocerystores for three years in Missouri, indicates that consumers areinvolved in substantial store-switching and variety-seeking behavior,the degree of which is related to a set of sociodemographic variables.

Original language	English
Pages (from-to)	193-204
Journal	Marketing Letters
Volume	8
Issue number	2
DOIs	https://doi.org/10.1023/A:1007910503617
Publication status	Published - 1997

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title = "Store-Switching Behavior",

abstract = "This study describes temporal aspects of consumer shopping behavior.Most cross-sectional studies either explicitly or implicitly assumethat consumer choice behavior is constant over time. The results ofthis study, which is based on scanner panel data for twenty-one grocerystores for three years in Missouri, indicates that consumers areinvolved in substantial store-switching and variety-seeking behavior,the degree of which is related to a set of sociodemographic variables.",

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AB - This study describes temporal aspects of consumer shopping behavior.Most cross-sectional studies either explicitly or implicitly assumethat consumer choice behavior is constant over time. The results ofthis study, which is based on scanner panel data for twenty-one grocerystores for three years in Missouri, indicates that consumers areinvolved in substantial store-switching and variety-seeking behavior,the degree of which is related to a set of sociodemographic variables.

U2 - 10.1023/A:1007910503617

DO - 10.1023/A:1007910503617

M3 - Article

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VL - 8

SP - 193

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JO - Marketing Letters

JF - Marketing Letters

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Store-Switching Behavior

Abstract

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