Store-Switching Behavior

P.T.L. Popkowski Leszczyc, H.J.P. Timmermans

Research output: Contribution to journalArticleAcademicpeer-review

65 Citations (Scopus)
216 Downloads (Pure)

Abstract

This study describes temporal aspects of consumer shopping behavior.Most cross-sectional studies either explicitly or implicitly assumethat consumer choice behavior is constant over time. The results ofthis study, which is based on scanner panel data for twenty-one grocerystores for three years in Missouri, indicates that consumers areinvolved in substantial store-switching and variety-seeking behavior,the degree of which is related to a set of sociodemographic variables.
Original languageEnglish
Pages (from-to)193-204
JournalMarketing Letters
Volume8
Issue number2
DOIs
Publication statusPublished - 1997

Fingerprint

Dive into the research topics of 'Store-Switching Behavior'. Together they form a unique fingerprint.

Cite this