Store-Switching Behavior

P.T.L. Popkowski Leszczyc, H.J.P. Timmermans

Research output: Contribution to journalArticleAcademicpeer-review

61 Citations (Scopus)
85 Downloads (Pure)

Abstract

This study describes temporal aspects of consumer shopping behavior.Most cross-sectional studies either explicitly or implicitly assumethat consumer choice behavior is constant over time. The results ofthis study, which is based on scanner panel data for twenty-one grocerystores for three years in Missouri, indicates that consumers areinvolved in substantial store-switching and variety-seeking behavior,the degree of which is related to a set of sociodemographic variables.
Original languageEnglish
Pages (from-to)193-204
JournalMarketing Letters
Volume8
Issue number2
DOIs
Publication statusPublished - 1997

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