Splashing: The iterative development of a novel type of personal washing

This chapter describes a case study on personal washing that was developed in association with two subsequent Living Lab projects. Drawing on theories of practice, the case study explored the application of a practices-oriented approach to reducing household resource consumption. Personal washing was taken as a target practice because of its high and growing water and energy consumption. The case study used an iterative process to develop a feasible, but highly less resource intensive alternative to the dominant practice of showering in the Netherlands. Splashing emerged as a promising proto-practice from subsequent performances, both in the lab and the field.