Special session summary - Product design and consumer preference

J.P.L. Schoormans, M.E.H. Creusen, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationEACR 2005 Göteborg : [papers presented at the seventh European Advances on Consumer Research Conference held in Göteborg Sweden June 15-18, 2005]
    EditorsK.M. Ekstrom, H. Brembeck
    Place of PublicationDuluth
    PublisherAssociation for Consumer Research
    Pages502-506
    ISBN (Print)0-915552-55-8
    Publication statusPublished - 2006

    Publication series

    NameEuropean Advances in Consumer Research
    Volume7
    ISSN (Print)0098-9258

    Cite this

    Schoormans, J. P. L., Creusen, M. E. H., & Snelders, H. M. J. J. (2006). Special session summary - Product design and consumer preference. In K. M. Ekstrom, & H. Brembeck (Eds.), EACR 2005 Göteborg : [papers presented at the seventh European Advances on Consumer Research Conference held in Göteborg Sweden June 15-18, 2005] (pp. 502-506). (European Advances in Consumer Research; Vol. 7). Association for Consumer Research.