Social media and sales: investigating the antecedents and outcome of social media using a MOA framework: Leveraging technology to create value for consumers and firms

P. Guenzi, Ed J. Nijssen

Research output: Contribution to conferencePaperAcademic

20 Citations (Scopus)
Original languageEnglish
Publication statusPublished - Jun 2019
EventJAMS Thought Leaders’ Conference on Innovating in the Digital Economy - Bocconi University, Milan, Italy
Duration: 10 Jun 201912 Jun 2019

Conference

ConferenceJAMS Thought Leaders’ Conference on Innovating in the Digital Economy
CountryItaly
CityMilan
Period10/06/1912/06/19

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