Social media and sales: investigating the antecedents and outcome of social media using a MOA framework: Leveraging technology to create value for consumers and firms

P. Guenzi; Ed J. Nijssen

Social media and sales: investigating the antecedents and outcome of social media using a MOA framework: Leveraging technology to create value for consumers and firms

Innovation Technology Entrepreneurship & Marketing

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - Jun 2019
Event	JAMS Thought Leaders’ Conference on Innovating in the Digital Economy - Bocconi University, Milan, Italy Duration: 10 Jun 2019 → 12 Jun 2019

Conference

Conference	JAMS Thought Leaders’ Conference on Innovating in the Digital Economy
Country	Italy
City	Milan
Period	10/06/19 → 12/06/19

Cite this

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title = "Social media and sales: investigating the antecedents and outcome of social media using a MOA framework: Leveraging technology to create value for consumers and firms",

author = "P. Guenzi and Nijssen, {Ed J.}",

year = "2019",

month = jun,

language = "English",

note = "JAMS Thought Leaders{\textquoteright} Conference on Innovating in the Digital Economy ; Conference date: 10-06-2019 Through 12-06-2019",

}

Social media and sales : investigating the antecedents and outcome of social media using a MOA framework: Leveraging technology to create value for consumers and firms. / Guenzi, P.; Nijssen, Ed J.

2019. Paper presented at JAMS Thought Leaders’ Conference on Innovating in the Digital Economy, Milan, Italy.

Research output: Contribution to conference › Paper › Academic