Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback

S.H. Vossen; J.R.C. Ham; C.J.H. Midden

doi:10.1145/1541948.1542007

Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback

S.H. Vossen
, J.R.C. Ham
, C.J.H. Midden

Human Technology Interaction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

25 Citations (Scopus)

1 Downloads (Pure)

Abstract

Feedback can serve as an intervention aimed at reducing household energy consumption. The present study focused on the effects of agent embodiment on behavioral change through feedback. The effects of agent embodiment were studied for female vs. male users. Also factual feedback was compared to evaluative feedback. An experiment was conducted in which 76 participants used a virtual washing machine to clean laundry. They received interactive feedback about their energy consumption, from an embodied agent or from a computer. This feedback indicated the consumption level (factual feedback) or good or bad performance (evaluative feedback). The results showed that evaluative feedback, especially when it was negative, was more effective than factual feedback in reducing energy consumption, independent of the source of the feedback. Overall, for men it did not matter whether the feedback was given by a computer or by an embodied agent, but for women it did: women who interacted with the embodied agent used less energy than women who interacted with the computer.

Original language	English
Title of host publication	Proceedings of the 4th International Conference on Persuasive Technology, April 26-29, 2009, Claremont, California
Editors	S. Chatterjee, P. Dev
Place of Publication	New York
Publisher	Association for Computing Machinery, Inc.
Pages	article no. 46-
ISBN (Print)	978-1-60558-376-1
DOIs	https://doi.org/10.1145/1541948.1542007
Publication status	Published - 2009
Event	4th International Conference on Persuasive Technology (PERSUASIVE 2009) - Claremont, United States Duration: 26 Apr 2009 → 29 Apr 2009 Conference number: 4

Conference

Conference	4th International Conference on Persuasive Technology (PERSUASIVE 2009)
Abbreviated title	PERSUASIVE 2009
Country/Territory	United States
City	Claremont
Period	26/04/09 → 29/04/09

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

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10.1145/1541948.1542007

Cite this

Vossen, S. H., Ham, J. R. C., & Midden, C. J. H. (2009). Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback. In S. Chatterjee, & P. Dev (Eds.), Proceedings of the 4th International Conference on Persuasive Technology, April 26-29, 2009, Claremont, California (pp. article no. 46-). Association for Computing Machinery, Inc.. https://doi.org/10.1145/1541948.1542007

Vossen, S.H. ; Ham, J.R.C. ; Midden, C.J.H. / Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback. Proceedings of the 4th International Conference on Persuasive Technology, April 26-29, 2009, Claremont, California. editor / S. Chatterjee ; P. Dev. New York : Association for Computing Machinery, Inc., 2009. pp. article no. 46-

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abstract = "Feedback can serve as an intervention aimed at reducing household energy consumption. The present study focused on the effects of agent embodiment on behavioral change through feedback. The effects of agent embodiment were studied for female vs. male users. Also factual feedback was compared to evaluative feedback. An experiment was conducted in which 76 participants used a virtual washing machine to clean laundry. They received interactive feedback about their energy consumption, from an embodied agent or from a computer. This feedback indicated the consumption level (factual feedback) or good or bad performance (evaluative feedback). The results showed that evaluative feedback, especially when it was negative, was more effective than factual feedback in reducing energy consumption, independent of the source of the feedback. Overall, for men it did not matter whether the feedback was given by a computer or by an embodied agent, but for women it did: women who interacted with the embodied agent used less energy than women who interacted with the computer.",

author = "S.H. Vossen and J.R.C. Ham and C.J.H. Midden",

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publisher = "Association for Computing Machinery, Inc.",

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Vossen, SH, Ham, JRC & Midden, CJH 2009, Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback. in S Chatterjee & P Dev (eds), Proceedings of the 4th International Conference on Persuasive Technology, April 26-29, 2009, Claremont, California. Association for Computing Machinery, Inc., New York, pp. article no. 46-, 4th International Conference on Persuasive Technology (PERSUASIVE 2009), Claremont, California, United States, 26/04/09. https://doi.org/10.1145/1541948.1542007

Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback. / Vossen, S.H.; Ham, J.R.C.; Midden, C.J.H.
Proceedings of the 4th International Conference on Persuasive Technology, April 26-29, 2009, Claremont, California. ed. / S. Chatterjee; P. Dev. New York: Association for Computing Machinery, Inc., 2009. p. article no. 46-.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - Feedback can serve as an intervention aimed at reducing household energy consumption. The present study focused on the effects of agent embodiment on behavioral change through feedback. The effects of agent embodiment were studied for female vs. male users. Also factual feedback was compared to evaluative feedback. An experiment was conducted in which 76 participants used a virtual washing machine to clean laundry. They received interactive feedback about their energy consumption, from an embodied agent or from a computer. This feedback indicated the consumption level (factual feedback) or good or bad performance (evaluative feedback). The results showed that evaluative feedback, especially when it was negative, was more effective than factual feedback in reducing energy consumption, independent of the source of the feedback. Overall, for men it did not matter whether the feedback was given by a computer or by an embodied agent, but for women it did: women who interacted with the embodied agent used less energy than women who interacted with the computer.

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Vossen SH, Ham JRC, Midden CJH. Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback. In Chatterjee S, Dev P, editors, Proceedings of the 4th International Conference on Persuasive Technology, April 26-29, 2009, Claremont, California. New York: Association for Computing Machinery, Inc. 2009. p. article no. 46- doi: 10.1145/1541948.1542007

Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback

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UN SDGs

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