Social influence of a persuasive agent : the role of agent embodiment and evaluative feedback

S.H. Vossen, J.R.C. Ham, C.J.H. Midden

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

19 Citations (Scopus)
1 Downloads (Pure)

Abstract

Feedback can serve as an intervention aimed at reducing household energy consumption. The present study focused on the effects of agent embodiment on behavioral change through feedback. The effects of agent embodiment were studied for female vs. male users. Also factual feedback was compared to evaluative feedback. An experiment was conducted in which 76 participants used a virtual washing machine to clean laundry. They received interactive feedback about their energy consumption, from an embodied agent or from a computer. This feedback indicated the consumption level (factual feedback) or good or bad performance (evaluative feedback). The results showed that evaluative feedback, especially when it was negative, was more effective than factual feedback in reducing energy consumption, independent of the source of the feedback. Overall, for men it did not matter whether the feedback was given by a computer or by an embodied agent, but for women it did: women who interacted with the embodied agent used less energy than women who interacted with the computer.
Original languageEnglish
Title of host publicationProceedings of the 4th International Conference on Persuasive Technology, April 26-29, 2009, Claremont, California
EditorsS. Chatterjee, P. Dev
Place of PublicationNew York
PublisherAssociation for Computing Machinery, Inc.
Pagesarticle no. 46-
ISBN (Print)978-1-60558-376-1
DOIs
Publication statusPublished - 2009
Event4th International Conference on Persuasive Technology (PERSUASIVE 2009) - Claremont, United States
Duration: 26 Apr 200929 Apr 2009
Conference number: 4

Conference

Conference4th International Conference on Persuasive Technology (PERSUASIVE 2009)
Abbreviated titlePERSUASIVE 2009
Country/TerritoryUnited States
CityClaremont
Period26/04/0929/04/09

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