Should I Stay or Should I Go? The Role of Status Quo for Using New Self-Service

T. Falk, J.J.L. Schepers, M. Hammerschmidt, S Grossenbacher

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationConference Proceedings of the 35th European Marketing Academy
Place of PublicationAthens
Publication statusPublished - 2006
Event35th Annual Conference of the European Marketing Academy Conference (EMAC 2006), 23-26 May 2006, Athens, Greece - Athens, Greece
Duration: 23 May 200626 May 2006

Conference

Conference35th Annual Conference of the European Marketing Academy Conference (EMAC 2006), 23-26 May 2006, Athens, Greece
Abbreviated titleEMAC 2006
Country/TerritoryGreece
CityAthens
Period23/05/0626/05/06

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