Should I Buy Now or Later? Investigating Determinants of New Product Leapfrogging Behaviour

Jan F. Killmer, Jan A. Millemann, Sven Heidenreich, Benedikt Schnellbächer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 24th International Product Development Management Conference
Publication statusPublished - 2017
Externally publishedYes
Event24th Innovation and Product Development Management Conference (IPDMC 2017) - Reykjavik, Iceland
Duration: 11 Jun 201713 Jun 2017
Conference number: 24
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1165

Conference

Conference24th Innovation and Product Development Management Conference (IPDMC 2017)
Abbreviated titleIPDMC2017
Country/TerritoryIceland
CityReykjavik
Period11/06/1713/06/17
Internet address

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