Should I Buy Now or Later? Investigating Determinants of New Product Leapfrogging Behaviour

Jan F. Killmer, Jan A. Millemann, Sven Heidenreich, Benedikt Schnellbächer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication24th International Product Development Management Conference
Publication statusPublished - 2017

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