Serving low-income markets : rethinking multinational corporations' strategies

S. Sadreghazi, G.M. Duysters

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

5 Citations (Scopus)

Abstract

no abstract
Original languageEnglish
Title of host publicationMultinationals and emerging economies : the quest for innovation and sustainability
EditorsW. Dolfsma, G.M. Duysters, I. Costa
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Pages166-182
ISBN (Print)978-1-84844-008-1
Publication statusPublished - 2009

Publication series

NameInnovation, Co-operation and Development

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