Service marketingstrategieën in industriële ondernemingen : ontwikkeling van een procesontwerp ten behoeve van de strategische (her)positionering van productservice

M.A.M. Wollaert

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)

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Original languageDutch
QualificationDoctor of Philosophy
Awarding Institution
  • Department of Industrial Engineering & Innovation Science
Supervisors/Advisors
  • van der Hart, H.W.C., Promotor
  • van Aken, Joan, Promotor
Award date13 Dec 1996
Place of PublicationEindhoven
Publisher
Print ISBNs90-9010111-X
DOIs
Publication statusPublished - 1996

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