Service failure as a source of innovation : how frontline employee behaviors benefit the generation of new product and service ideas

G.A.H. Heijden, van der, J.J.L. Schepers, E.J. Nijssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationParticipation in the 24th Doctoral Colloquium at the European Marketing Academy Conference
Place of PublicationLjubljana
Publication statusPublished - 2011

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