Service brand extensions. The role of corporate image and extension similarity

J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the Ninth Biennial World Marketing Congress, Malta
Place of PublicationMalta
Publication statusPublished - 1999

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