Service brand extensions. The role of corporate image and extension similarity

J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the Ninth Biennial World Marketing Congress, Malta
Place of PublicationMalta
Publication statusPublished - 1999

Cite this

Ruyter, de, J. C., & Wetzels, M. G. M. (1999). Service brand extensions. The role of corporate image and extension similarity. In Proceedings of the Ninth Biennial World Marketing Congress, Malta Malta.
Ruyter, de, J.C. ; Wetzels, M.G.M. / Service brand extensions. The role of corporate image and extension similarity. Proceedings of the Ninth Biennial World Marketing Congress, Malta. Malta, 1999.
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title = "Service brand extensions. The role of corporate image and extension similarity",
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Ruyter, de, JC & Wetzels, MGM 1999, Service brand extensions. The role of corporate image and extension similarity. in Proceedings of the Ninth Biennial World Marketing Congress, Malta. Malta.

Service brand extensions. The role of corporate image and extension similarity. / Ruyter, de, J.C.; Wetzels, M.G.M.

Proceedings of the Ninth Biennial World Marketing Congress, Malta. Malta, 1999.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

TY - GEN

T1 - Service brand extensions. The role of corporate image and extension similarity

AU - Ruyter, de, J.C.

AU - Wetzels, M.G.M.

PY - 1999

Y1 - 1999

M3 - Conference contribution

BT - Proceedings of the Ninth Biennial World Marketing Congress, Malta

CY - Malta

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Ruyter, de JC, Wetzels MGM. Service brand extensions. The role of corporate image and extension similarity. In Proceedings of the Ninth Biennial World Marketing Congress, Malta. Malta. 1999