Sequential Learning Of Profit Maximizing Sales Prices

Maurits Kaptein; Petri Parvinen

doi:10.1007/978-3-319-10912-1_135

Sequential Learning Of Profit Maximizing Sales Prices

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Abstract

Sellers are interested in selling their products for the profit maximizing price. Often, this price is set based on an examination of the cost function of the product (Nagle, 2011), or it is based on market research querying customers price sensitivities for the offered product (E.g., Rao, 1984). Researchers trying to estimate profit maximizing sales prices have also focussed on setting prices in competitive markets using a game theoretic approach (See, e.g., Jiang et al., 2011).

Original language	English
Title of host publication	Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Subtitle of host publication	Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Editors	Leroy Robinson
Publisher	Springer Nature
Pages	398-401
Number of pages	4
ISBN (Electronic)	978-3-319-10912-1
ISBN (Print)	978-3-319-10911-4, 978-3-319-36491-9
DOIs	https://doi.org/10.1007/978-3-319-10912-1_135
Publication status	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

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10.1007/978-3-319-10912-1_135

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Kaptein, M., & Parvinen, P. (2015). Sequential Learning Of Profit Maximizing Sales Prices. In L. Robinson (Ed.), Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference (pp. 398-401). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-10912-1_135

Kaptein, Maurits ; Parvinen, Petri. / Sequential Learning Of Profit Maximizing Sales Prices. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. editor / Leroy Robinson. Springer Nature, 2015. pp. 398-401 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Kaptein, M & Parvinen, P 2015, Sequential Learning Of Profit Maximizing Sales Prices. in L Robinson (ed.), Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 398-401. https://doi.org/10.1007/978-3-319-10912-1_135

Sequential Learning Of Profit Maximizing Sales Prices. / Kaptein, Maurits; Parvinen, Petri.
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. ed. / Leroy Robinson. Springer Nature, 2015. p. 398-401 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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Kaptein M, Parvinen P. Sequential Learning Of Profit Maximizing Sales Prices. In Robinson L, editor, Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Springer Nature. 2015. p. 398-401. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-10912-1_135

Sequential Learning Of Profit Maximizing Sales Prices

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