Selling innovations : a research agenda

A. Jong, de

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationSales Research Symposium, 5 November 2012
Place of PublicationHelsinki, Finland
PublisherAalto School of Economics
Publication statusPublished - 2012
Eventconference; Sales Research Symposium; 2012-11-05; 2012-11-05 -
Duration: 5 Nov 20125 Nov 2012

Conference

Conferenceconference; Sales Research Symposium; 2012-11-05; 2012-11-05
Period5/11/125/11/12
OtherSales Research Symposium

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