Planeación de escenarios: Un caso de estudio en una empresa de consultoría logística en Colombia

Translated title of the contribution: Scenario planning: A case study in a Colombian logistics consulting firm

C. Mejia Argueta, I. Agudelo, C. Soto

Research output: Contribution to journalArticleAcademicpeer-review

2 Citations (Scopus)
796 Downloads (Pure)

Abstract

Uncertainty about market trends and the business environment in which companies operate is one of the main challenges managers currently face. A company that analyzes its environment and tries to predict possible future scenarios will not be surprised by changes thereof and can establish action plans in advance to ensure it will be effective regardless of which scenario ultimately prevails. This article is a case study about scenario planning in a company that offers logistics consulting services in Colombia. The scenario planning process led to the identification of key challenges, trends and market opportunities for the company in question
Translated title of the contributionScenario planning: A case study in a Colombian logistics consulting firm
Original languageSpanish
Pages (from-to)96-107
Number of pages12
JournalEstudios Gerenciales
Volume32
Issue number138
DOIs
Publication statusPublished - 2016

Keywords

  • Strategic planning
  • Scenario planning
  • Supply chain strategy
  • Service Industry

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