Cyber-Physical Systems (CPSs) resulting from the interconnection of computational, communication, and control (cyber) devices with physical processes are wide spreading in our society. In several CPS applications it is crucial to minimize the communication burden, while still providing desirable closed-loop control properties. To this effect, a promising approach is to embrace the recently proposed event-triggered control paradigm, in which the transmission times are chosen based on well-defined events, using state information. However, few general event-triggered control methods guarantee closed-loop improvements over traditional periodic transmission strategies. Here, we provide a new class of event-triggered controllers for linear systems which guarantee better quadratic performance than traditional periodic time-triggered control using the same average transmission rate. In particular, our main results explicitly quantify the obtained performance improvements for quadratic average cost problems. The proposed controllers are inspired by rollout ideas in the context of dynamic programming.