Role of negative emotion in communication about CO2 risks

A.L. Meijnders, C.J.H. Midden, H.A.M. Wilke

Research output: Contribution to journalArticleAcademicpeer-review

99 Citations (Scopus)

Abstract

This article describes how the effectiveness of risk communication is determined by the interaction between emotional and informative elements. An experiment is described that examined the role of negative emotion in communication about CO2 risks. This experiment was based on the elaboration likelihood model and the related heuristic systematic model of attitude formation. The results indicated that inducing fear of CO2 risks leads to systematic processing of information about energy conservation as a risk-reducing strategy. In turn, this results in more favorable attitudes toward energy conservation if strong arguments are provided. Individual differences in concern seem to have similar effects.
Original languageEnglish
Pages (from-to)955-966
Number of pages12
JournalRisk Analysis
Volume21
Issue number5
DOIs
Publication statusPublished - 2001

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