Risks in major innovation projects, a multiple case study within a world's leading company in the fast moving consumer goods

J.A. Keizer, J.I.M. Halman

Research output: Contribution to journalArticleAcademicpeer-review

14 Citations (Scopus)
2 Downloads (Pure)

Abstract

This paper investigates which risks characterise radical innovation projects. In-dept case studies were carried out via interviews and a questionnaire. The risk concept applied in this study includes three dimensions: certainty, controllability and impact. Three structural or unambiguous risks were found: new product performance according to specification, reliability of suppliers and new product adoption by consumers. The incidental or ambiguous risks that were found relate to: internal organisation and project management. These results can provide guidance for project teams and innovation managers regarding issues they must seek to tick off early and issues that continuously require team and management attention.
Original languageEnglish
Pages (from-to)499-517
JournalInternational Journal of Technology Management
Volume48
Issue number4
DOIs
Publication statusPublished - 2009

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