Abstract
In product innovation projects risk management has become increasingly important. Technological and commercial developments ask for effective and efficient product innovation. Systematic diagnosing and management of risks can help to make product innovation projects successful.
In this paper a method is described which has been developed on the basis of case study
investigations of product innovation projects within a multinational supplier of glass parts
for the audio and video industry and a multinational company in the lighting industry.
Later on the method has been applied in other industrial areas: automobile tyres,
propellors for ships. It has proven so far to be a valuable tool to detect the key risks in
technologically and organizationally complex product innovation projects.
Original language | English |
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Title of host publication | Implementation of innovations : papers for the ISPIM conference, Eindhoven University of Technology, September 5-8, 1993 |
Place of Publication | Eindhoven |
Publisher | Eindhoven University of Technology |
Pages | 140-149 |
Publication status | Published - 1993 |
Event | conference; 9th International conference of ISPIM; 1993-09-05; 1993-09-08 - Duration: 5 Sept 1993 → 8 Sept 1993 |
Conference
Conference | conference; 9th International conference of ISPIM; 1993-09-05; 1993-09-08 |
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Period | 5/09/93 → 8/09/93 |
Other | 9th International conference of ISPIM |