Risk management in product innovation projects

J.I.M. Halman, J.A. Keizer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

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Abstract

In product innovation projects risk management has become increasingly important. Technological and commercial developments ask for effective and efficient product innovation. Systematic diagnosing and management of risks can help to make product innovation projects successful. In this paper a method is described which has been developed on the basis of case study investigations of product innovation projects within a multinational supplier of glass parts for the audio and video industry and a multinational company in the lighting industry. Later on the method has been applied in other industrial areas: automobile tyres, propellors for ships. It has proven so far to be a valuable tool to detect the key risks in technologically and organizationally complex product innovation projects.
Original languageEnglish
Title of host publicationImplementation of innovations : papers for the ISPIM conference, Eindhoven University of Technology, September 5-8, 1993
Place of PublicationEindhoven
PublisherEindhoven University of Technology
Pages140-149
Publication statusPublished - 1993
Eventconference; 9th International conference of ISPIM; 1993-09-05; 1993-09-08 -
Duration: 5 Sep 19938 Sep 1993

Conference

Conferenceconference; 9th International conference of ISPIM; 1993-09-05; 1993-09-08
Period5/09/938/09/93
Other9th International conference of ISPIM

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