(Re)Visiting the Decision Factory: Observing Cognition with MouselabWEB

Martijn C. Willemsen, Eric J. Johnson

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

4 Citations (Scopus)


This chapter discusses the choice between gambles: a stark contrast exists between integration models such as prospect theory and heuristic models such as the Priority Heuristic. It explores the process tracing data using Mouselab, provides a richer set of data beyond observed choices allowing researchers to sort through alternative explanations more quickly. The chapter explains two important advantages of using process data. First, process tracing facilitates the comparative evaluation of multiple theories. Second, process tracing can help us understand heterogeneity among individuals. The chapter illustrates the advances focusing on two case studies from common decision domains that test specific theoretical accounts and acknowledge individual differences. The PH predictions about the content and sequence of information acquisition are based on the fact that the heuristic identifies a set of reasons to be followed by the decision maker in a specific order.

Original languageEnglish
Title of host publicationA Handbook of Process Tracing Methods
EditorsMichael Schulte-Mecklenbeck, Anton Kuehberger, Joseph G. Johnson
Place of PublicationNew York
PublisherTaylor and Francis Ltd.
Number of pages20
ISBN (Electronic)9781315160559
Publication statusPublished - 2019

Bibliographical note

Publisher Copyright:
© 2019 selection and editorial matter, Michael Schulte- Mecklenbeck, Anton Kühberger, and Joseph G. Johnson; individual chapters, the contributors.


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