Revealing the link between trademarks and innovation

M. Flikkema, A.P. Man, de, C. Castaldi, M. Seip

Research output: Contribution to journalArticleProfessional

Abstract

The findings of a major in-depth study of Community trademarks and Benelux trademarks reveals a strong link between trademarks and innovation, with trademarks forming part of a well-trodden path to bringing new products and services to market.
Original languageEnglish
JournalWorld Trademark Review
Issue number52
Publication statusPublished - 2014

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