Retracing an evolution of meanings for design-driven innovation

S.E. Baha, H.M.J.J. Snelders, Y. Lu, A.C. Brombacher

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

In this paper we explore how to enrich design-driven innovation by considering the dynamic nature of such innovation as a result of history and evolution. Design-driven innovation takes distance from users in their current context, but instead proposes radical new meanings to users that address new potential needs. Here we look at how design-driven innovation can be based on a thorough understanding of a product/service's current meanings and lost meanings of its predecessor(s). We investigate this assertion with an action oriented case study using a research through design approach. Within the context of recorded music, and using script analysis theory to define meaning, we studied the evolution of album covers. As a result, we were able to come up with two radical meaning innovations for album covers. We conclude that the investigation of the evolution of meaning of a series of products/services –from the past up to the present– can help designers to depart from current meanings more radically, and more purposefully. We thus hope to inspire design to go beyond studying meanings in temporal isolation, taking into account meaning as a result of history and evolution for the purpose of design-driven innovation.
Original languageEnglish
Title of host publicationProceedings of the 8th International Conference on Design and Semantics of Form and Movement (DeSForM 2013), 22-25 september 2013, Wuxi
Place of PublicationWuxi
PublisherPhilips Design
Pages41-52
ISBN (Print)9789038634623
Publication statusPublished - 2013
Event8th International Conference on Design and Semantics of Form and Movement (DeSForM 2013) - Wuxi, China
Duration: 22 Sep 201325 Sep 2013
http://desform2013.id.tue.nl/

Conference

Conference8th International Conference on Design and Semantics of Form and Movement (DeSForM 2013)
Abbreviated titleDeSForM 2013
CountryChina
CityWuxi
Period22/09/1325/09/13
Internet address

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