Relationships with key accounts: organizing account management

M.A. Kempeners

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 12th International Conference on Industrial Marketing and Purchasing
EditorsH.G. Gemunden, T. Ritter, A. Walter
Place of PublicationKarlsruhe
PublisherUniversität Karlsruhe
Pages933-949
Publication statusPublished - 1996
Event12th International Conference on Industrial Marketing and Purchasing -
Duration: 1 Jan 1996 → …

Conference

Conference12th International Conference on Industrial Marketing and Purchasing
Period1/01/96 → …

Cite this

Kempeners, M. A. (1996). Relationships with key accounts: organizing account management. In H. G. Gemunden, T. Ritter, & A. Walter (Eds.), Proceedings of the 12th International Conference on Industrial Marketing and Purchasing (pp. 933-949). Universität Karlsruhe.