Relationships with key accounts: organizing account management

M.A. Kempeners

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 12th International Conference on Industrial Marketing and Purchasing
EditorsH.G. Gemunden, T. Ritter, A. Walter
Place of PublicationKarlsruhe
PublisherUniversität Karlsruhe
Pages933-949
Publication statusPublished - 1996
Event12th International Conference on Industrial Marketing and Purchasing -
Duration: 1 Jan 1996 → …

Conference

Conference12th International Conference on Industrial Marketing and Purchasing
Period1/01/96 → …

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