Relationships or transactions? Marketing practice in the wine trade

M. Beverland, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationBridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland
EditorsE. Chetty, B. Collins
Place of PublicationAuckland, New Zealand
PublisherMassey University, Albany Campus
Publication statusPublished - 2001

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