Relationships or transactions? Marketing practice in the wine trade

M. Beverland; A. Lindgreen

Relationships or transactions? Marketing practice in the wine trade

M. Beverland, A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland
Editors	E. Chetty, B. Collins
Place of Publication	Auckland, New Zealand
Publisher	Massey University, Albany Campus
Publication status	Published - 2001

Cite this

Beverland, M. ; Lindgreen, A. / Relationships or transactions? Marketing practice in the wine trade. Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland. editor / E. Chetty ; B. Collins. Auckland, New Zealand : Massey University, Albany Campus, 2001.

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title = "Relationships or transactions? Marketing practice in the wine trade",

author = "M. Beverland and A. Lindgreen",

year = "2001",

language = "English",

editor = "E. Chetty and B. Collins",

booktitle = "Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland",

publisher = "Massey University, Albany Campus",

}

Beverland, M & Lindgreen, A 2001, Relationships or transactions? Marketing practice in the wine trade. in E Chetty & B Collins (eds), Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland. Massey University, Albany Campus, Auckland, New Zealand.

Relationships or transactions? Marketing practice in the wine trade. / Beverland, M.; Lindgreen, A.
Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland. ed. / E. Chetty; B. Collins. Auckland, New Zealand: Massey University, Albany Campus, 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Relationships or transactions? Marketing practice in the wine trade

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland

A2 - Chetty, E.

A2 - Collins, B.

PB - Massey University, Albany Campus

CY - Auckland, New Zealand

ER -

Beverland M, Lindgreen A. Relationships or transactions? Marketing practice in the wine trade. In Chetty E, Collins B, editors, Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference 2001, 3-5 December 2001, Massey Unversity, Albany Campus, Auckland. Auckland, New Zealand: Massey University, Albany Campus. 2001