Original language | English |
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Pages (from-to) | 825-858 |
Journal | Journal of Marketing Management |
Volume | 20 |
Issue number | 7-8 |
DOIs | |
Publication status | Published - 2004 |
Relationship use and market dynamism: a model of relationship evolution
M. Beverland, A. Lindgreen
Research output: Contribution to journal › Article › Academic › peer-review