Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland; A. Lindgreen

Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland, A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future
Editors	A.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao
Place of Publication	Nottingham
Publisher	Nottingham University Business School
Publication status	Published - 2002

Cite this

Beverland, M., & Lindgreen, A. (2002). Relationship marketing's appropiateness: a conceptual model and exploratory study. In A. C. Tynan, C. T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, & M.-N. Liao (Eds.), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future Nottingham University Business School.

Beverland, M. ; Lindgreen, A. / Relationship marketing's appropiateness: a conceptual model and exploratory study. Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. editor / A.C. Tynan ; C.T. Ennew ; H. Winklhofer ; L. O'Malley ; S. McKenchnie ; D. Mitussis ; M. Patterson ; M.-N. Liao. Nottingham : Nottingham University Business School, 2002.

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title = "Relationship marketing's appropiateness: a conceptual model and exploratory study",

author = "M. Beverland and A. Lindgreen",

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language = "English",

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Beverland, M & Lindgreen, A 2002, Relationship marketing's appropiateness: a conceptual model and exploratory study. in AC Tynan, CT Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitussis, M Patterson & M-N Liao (eds), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham University Business School, Nottingham.

Relationship marketing's appropiateness: a conceptual model and exploratory study. / Beverland, M.; Lindgreen, A.
Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. ed. / A.C. Tynan; C.T. Ennew; H. Winklhofer; L. O'Malley; S. McKenchnie; D. Mitussis; M. Patterson; M.-N. Liao. Nottingham: Nottingham University Business School, 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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T1 - Relationship marketing's appropiateness: a conceptual model and exploratory study

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2002

Y1 - 2002

M3 - Conference contribution

BT - Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future

A2 - Tynan, A.C.

A2 - Ennew, C.T.

A2 - Winklhofer, H.

A2 - O'Malley, L.

A2 - McKenchnie, S.

A2 - Mitussis, D.

A2 - Patterson, M.

A2 - Liao, M.-N.

PB - Nottingham University Business School

CY - Nottingham

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Beverland M, Lindgreen A. Relationship marketing's appropiateness: a conceptual model and exploratory study. In Tynan AC, Ennew CT, Winklhofer H, O'Malley L, McKenchnie S, Mitussis D, Patterson M, Liao MN, editors, Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham: Nottingham University Business School. 2002