Original language | English |
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Title of host publication | Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future |
Editors | A.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao |
Place of Publication | Nottingham |
Publisher | Nottingham University Business School |
Publication status | Published - 2002 |
Relationship marketing's appropiateness: a conceptual model and exploratory study
M. Beverland, A. Lindgreen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review