Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland; A. Lindgreen

Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland, A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future
Editors	A.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao
Place of Publication	Nottingham
Publisher	Nottingham University Business School
Publication status	Published - 2002

Cite this

Beverland, M., & Lindgreen, A. (2002). Relationship marketing's appropiateness: a conceptual model and exploratory study. In A. C. Tynan, C. T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, & M-N. Liao (Eds.), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future Nottingham University Business School.

Beverland, M. ; Lindgreen, A. / Relationship marketing's appropiateness: a conceptual model and exploratory study. Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. editor / A.C. Tynan ; C.T. Ennew ; H. Winklhofer ; L. O'Malley ; S. McKenchnie ; D. Mitussis ; M. Patterson ; M.-N. Liao. Nottingham : Nottingham University Business School, 2002.

@inproceedings{b714cd4f42b145d1a336e2ddefd0d3b6,

title = "Relationship marketing's appropiateness: a conceptual model and exploratory study",

author = "M. Beverland and A. Lindgreen",

year = "2002",

language = "English",

editor = "A.C. Tynan and C.T. Ennew and H. Winklhofer and L. O'Malley and S. McKenchnie and D. Mitussis and M. Patterson and M.-N. Liao",

booktitle = "Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future",

publisher = "Nottingham University Business School",

}

Beverland, M & Lindgreen, A 2002, Relationship marketing's appropiateness: a conceptual model and exploratory study. in AC Tynan, CT Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitussis, M Patterson & M-N Liao (eds), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham University Business School, Nottingham.

Relationship marketing's appropiateness: a conceptual model and exploratory study. / Beverland, M.; Lindgreen, A.

Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. ed. / A.C. Tynan; C.T. Ennew; H. Winklhofer; L. O'Malley; S. McKenchnie; D. Mitussis; M. Patterson; M.-N. Liao. Nottingham : Nottingham University Business School, 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Relationship marketing's appropiateness: a conceptual model and exploratory study

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2002

Y1 - 2002

M3 - Conference contribution

BT - Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future

A2 - Tynan, A.C.

A2 - Ennew, C.T.

A2 - Winklhofer, H.

A2 - O'Malley, L.

A2 - McKenchnie, S.

A2 - Mitussis, D.

A2 - Patterson, M.

A2 - Liao, M.-N.

PB - Nottingham University Business School

CY - Nottingham

ER -

Beverland M, Lindgreen A. Relationship marketing's appropiateness: a conceptual model and exploratory study. In Tynan AC, Ennew CT, Winklhofer H, O'Malley L, McKenchnie S, Mitussis D, Patterson M, Liao M-N, editors, Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham: Nottingham University Business School. 2002